"The Grandaddy of Bling."
1957 Bel Air art poster.
A hip-shaking teenager from Memphis occupies the No.1 position on music charts for 21 weeks with three different singles. On the streets, the '57 Bel Air did some shaking on its own. This was a state-of-the-art performer with an array of new features from Chevrolet - many that boasted prowess over the competition. And those fins - they were unmistakable.
Each August Chevrolet commissions its ad agency Campbell Ewald to develop a series of billboards to be displayed in the Detroit area in celebration of the Woodward Dream Cruise weekend.
Each sign is custom printed on vibrance luster paper. Art print poster measures 12" height x 36" width. Also available as a banner measuring 24" height x 72" width.